What to know about outsourced telemarketing

What to know about outsourced telemarketing

Outsourced telemarketing has become more and more popular. Like payroll, IT, or accounts, telemarketing is increasingly becoming a specialist skill that companies can’t master as well in-house. Development and business strategy work better when driven by...
Herzberg’s two-factor theory and contact centres

Herzberg’s two-factor theory and contact centres

Contact centres have a reputation for providing mundane or entry level work. In years gone by that may indeed have been the case, however, things have changed. The two reasons they’ve changed are unlikely to revert back any time soon because they are...
What is a strong call opening in B2B telemarketing

What is a strong call opening in B2B telemarketing

The call opening is what happens in the first few moments of a B2B telemarketing call. For many people, this is the scariest part of the interaction, much like the blank piece of paper where you’re required to create something meaningful. If you get the opening...
5 ways to help your B2B telesales create a positive impression

5 ways to help your B2B telesales create a positive impression

Generating a positive brand image is the objective of most marketing activities, and, most companies spend a fortune on it. Furthermore, a negative brand impression can be very hard to recover from, especially if it’s the first impression you gave. As your B2B...
How B2B telemarketing companies get attention in seconds

How B2B telemarketing companies get attention in seconds

B2B telemarketing companies have to capture someone’s attention within the first few seconds of a call. They know that you’ll have a much higher chance of achieving your goals if you can manage this successfully. If you currently struggle to capture your...