The best kind of telemarketing script is no script at all. Scripts are bad for the brand and bad for business. That’s because your personality will always represent greater collateral in a call than your words alone. The way you think and communicate was after all why...
Pants on fire! We’ve heard some nonsense about the relevance of B2B telemarketing for today’s marketing mix. From robocalling to off-shoring, B2B telemarketing has suffered a reputational pounding over the past few years. But are marketers who choose to avoid it...
It’s a new year! 2020 is officially behind us, and it’s time to advance content marketing to a new level. The reality is that content marketing has already advanced since the latter half of 2020. If you don’t know, then it’s time to catch up. This complete and...
The same question in search engine optimization (SEO) has existed for decades. In 2021, the same question remains: “How can my website receive more SEO backlinks?” “Is there some special strategy for driving more links to my website?” “Is there a way I can automate...
