Marketing Data

How to shine at B2B appointment setting

How to shine at B2B appointment setting

B2B appointment setting is one of the most important aspects of marketing. Often the key to achieving business targets and goals, appointment setting is the factor that brings your sales force and your potential new clients together. As well as being one of the most...

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B2B lead generation language faux pas

B2B lead generation language faux pas

Few things expose a person’s lack of experience or preparation more quickly than cheesy language or jargon. Clichéd, repetitive and often meaningless buzzwords and jargon are irritants to senior executives’ who would far rather speak to people that are authentic and...

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B2B sales nurturing

B2B sales nurturing

B2B sales nurturing and relationship building is key to sustainable growth. Organisations that systematically invest in identifying, nurturing, and growing the right relationships with their potential buying universe can expect to be rewarded with increased brand...

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How to Newsjack: A Guide for Content Marketers

How to Newsjack: A Guide for Content Marketers

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content...

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Beginner’s Guide to Business Blogging in 2019

Beginner’s Guide to Business Blogging in 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. Sure, the world tells you...

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Lifetime value in B2B sales and marketing

Lifetime value in B2B sales and marketing

How do we know whether a particular B2B sales and marketing activity is worth doing? Some managers will judge based on sales metrics following a campaign, others on how many new clients or customers were added to the pipeline. These barometers are often based on...

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Telemarketing selections

Telemarketing selections

Identifying the best companies and buyers to target your message to is one of the toughest gigs in telemarketing. At Blue Donkey we’re a little intimidated by projects where clients say, “we can sell to anyone”. In such circumstances, our sage advice is always: let’s...

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Meeting needs in B2B lead generation

Meeting needs in B2B lead generation

It probably goes without saying that buyers are important to every company. Understanding and meeting their needs is, therefore, one of the most important aspects of sustainable business, especially now when most markets will have some level of saturation. Only those...

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The good B2B telemarketing database

The good B2B telemarketing database

The database sits at the heart of any successful B2B telemarketing campaign, not to mention the general mission-critical role the company database plays in generating new business and developing existing relationships. A well-managed and maintained database can...

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Growth strategies in B2B marketing

Growth strategies in B2B marketing

A growth strategy is a set of principles companies use to increase their market share. A good growth strategy not only gives a company direction, it helps focus employees so that everyone in the business is united around the same goals. Creating a coordinated and...

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