Marketing Data

Sell the sizzle, not the sausage

Sell the sizzle, not the sausage

One of the mantras we use with our client family at Blue Donkey is We sell the sizzle; You sell the sausage. This is important in b2b telemarketing. It’s key to why people come to us for expertise and forms part of our identity as an agency. So what on earth do...

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What’s LOVE got to do with it?

What’s LOVE got to do with it?

For most of us, work is a rich mixture of things we like doing and those we don’t much like. It’s a detail that we’re happy to chalk up as the yin-yang balance of working life, and if we don’t spend Sunday night resenting the start of another...

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Why telemarketing can be successful for you!

We understand that you may feel apprehensive when investing in a telemarketing plan, but the best way to experience power over your competitors is to include telemarketing in your strategy. Using internet marketing can be a disadvantage when trying to close the sale...

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A Handy Content Marketing Glossary of Terms

A Handy Content Marketing Glossary of Terms

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Did you assume the person who said “What kind of content do we need for the TOFU?” was talking about a vegetarian lunch?...

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What’s Mindshare when it’s at home?

What’s Mindshare when it’s at home?

Telemarketing companies are engaged by clients to find the right key decision makers and communicate compelling messages. Most telemarketing companies would say they stand or fall on their ability to achieve this task well. But does this always mean a sales lead is...

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Blue Donkey partner blog with Marketscan

Blue Donkey partner blog with Marketscan

This month Blue Donkey has written a blog in partnership with B2B data provider Marketscan highlighting the importance of good quality market research to drive business success. Click here to read the article. The post Blue Donkey partner blog with Marketscan appeared...

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