Marketing Data

17 Best Paid Media Tools for Marketers

17 Best Paid Media Tools for Marketers

The power of paid media extends far beyond the scope of organic reach. As opposed to organic media, such as SEO, content marketing and social media posts (but not sponsored posts), or earned media, such as publicity, reviews and word of mouth, paid media refers to any...

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6 Ways to Improve Customer Loyalty with AI

6 Ways to Improve Customer Loyalty with AI

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI...

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B2B telephone market research

B2B telephone market research

Market research is a key component of any successful business. Understanding what clients think and need, not only helps cement lasting relationships, it informs product development, service enhancements, and the broader marketing mix. In fact, market...

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Open questions for b2b lead generation

Open questions for b2b lead generation

The best telemarketers have a clear sense of what they need to do for effective b2b lead generation to happen. It starts with finding the right key buyers, engaging them in a two-way conversation using open questions, uncovering a need that they can fulfil, and...

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9 SEO Trends You Can’t Ignore in 2020

9 SEO Trends You Can’t Ignore in 2020

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: March 2019 Core update June 2019 Core update Site Diversity update Maverick update BERT update (the most recent) SEO is...

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9 Podcast Trends You Can’t Ignore in 2020

9 Podcast Trends You Can’t Ignore in 2020

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. adults are familiar with this medium....

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4 Amazon Ads Trends You Can’t Ignore in 2020

4 Amazon Ads Trends You Can’t Ignore in 2020

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. Facebook and Google have been dominating the...

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