Do appointment setting companies see Christmas as humbug?

Do appointment setting companies see Christmas as humbug?

The lead up to the festive period provides a popular conundrum for those involved in sales and marketing. Some feel decision makers either won’t want to be bothered by sales calls, or they may be too preoccupied for them. Others take the view that it’s an opportune...
Making the right connections in B2B telemarketing

Making the right connections in B2B telemarketing

Learning how to identify the right buyers in B2B telemarketing is one of the first challenges marketers face. However, as databases become more sophisticated with profiling tools to help us find that special segment, the task is far easier than it was in years gone...
Closing techniques used in B2B Telemarketing

Closing techniques used in B2B Telemarketing

B2B telemarketing relies on some important tools to be successful. As an outsource agency, Blue Donkey has two key success factors that must be front of mind every minute of every day. These factors are efficiency and effectiveness. In other words, like any other...
How B2B telemarketing agencies get past the gatekeeper

How B2B telemarketing agencies get past the gatekeeper

B2B Telemarketing agencies must be able to get past gatekeepers. That’s it, simple. Without the competencies to do so, they would quickly cease to exist. In sales, we generally think of the gatekeeper as the person who is stopping us from gaining access to an...
B2B telemarketing – Up close and personal

B2B telemarketing – Up close and personal

In the late 1990s and early 2000s telecoms company one2one, now T-Mobile, ran a successful campaign in which it asked viewers which living person or historical figure they’d most like to have a one-to-one conversation with. The promotion successfully won over...
Help your B2B lead generation team stand out from the crowd

Help your B2B lead generation team stand out from the crowd

We all understand that how we come across is incredibly important in the world of business, and more particularly in B2B lead generation where we are trying to cultivate long and high-value relationships. If you get off on the right foot you might just create a...