How many of you have stuck to your New Year’s Resolutions?
We can imagine that many a’ dry January have been ditched and gym memberships
neglected, for what starts as a resolution, almost always ends in tradition
(which ironically is to not carry
out your new year’s plans). As the first month of the year has come, we can
reflect on the start of 2019 and decipher whether it was what we had hoped for.

January has historically been a good month in the
telemarketing industry – which increases the pressure for us to kick-start the
year on a high. With businesses making decisions on their budgets for the year
ahead, it means they can consider lead generation as part of their marketing
plan. This is fantastic news for us because it means we get to talk to new
prospects who are actively looking to know more about what we do.

Winning new business is always exciting for us – as it is
with anyone – because we love building new relationships and learning about new
business cultures. It’s always a breath of fresh air when we acquire a client
whose industry we haven’t worked in before because it expands our experience
base. We’re extremely confident in our telemarketing and lead generation
processes, so no matter what industry our client is in, as long as it’s B2B,
we’re sure we can accommodate them and help them grow their business.

Another reason 2019 is also an exciting time is because it
means we can build our relationships with existing clients. Many of our current
clients such as Douwe Egberts (link) and The FD
Centre (link) have been working with us for years now, this is the kind of
relationship we aim for with our clients because it allows us to become a core
part of their team and work on an on-going basis. This is always where we get
the best results because our telemarketers can build up a meaningful pipeline
and an on-going rapport with prospects, giving our service a top-quality
customer service facet.

It’s important to note that during a telemarketing campaign,
not every single person that picks up the phone will be ready for your product
or even think that they need your
product, but introducing your business is the most important part of what we
do, because when they do come to the conclusion that they are ready to become a
customer and benefit from your offering, your business will be at the forefront
of their minds.

January 2019 has been our best month to date, which is
fantastic news for everyone here at The Lead Lab including the telemarketers,
the management team, sales team and marketing team! As a unit we have managed
to make the first month of the year very successful and as we mean to go on. We’re
all looking forward to seeing what the rest of the year brings us.

If you’re looking for a new channel to add to your marketing
strategy this year, contact us on 0333
207 0540
for a non-committal chat.

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