How telemarketing companies create calls that work

Telemarketing companies stand or fall on their ability to make their client projects perform. Often calling programmes that don’t succeed within a company’s own four walls will fly in the hands of the right telemarketing companies. No surprise there since telemarketing is increasingly becoming a specialist craft like payroll or PR. However, there are several techniques and tips used by the experts that anyone can adopt. Read on to learn more.

Think yourself happy

Knowing how to make a strong first impression is one of the most important skills telemarketing companies will master. Not only does this help them to start calls off positively, it also allows their team members to begin building rapport with a potential buyer and laying the foundations for a future business relationship. We suggest that anyone making outbound calls should take time to get to the bottom of just why and how their business is special and build this into the language they use. If you’re truly convinced by your product or service and you’re fuelled by all the reasons it’s better than the competition, you should feel happy to tell people, in your own words and a manner that’s authentic to you. Reflecting on the positive and staying in that happy space as you dial your calls will help you engage others using words in an endearing and compelling way. As ever, enthusiasm is infectious.

Smile as you dial

Telemarketing companies know that one of the simplest and most effective ways to come across well on the phone is to speak with a smile. The person you’re talking to will be able to hear the smile in your voice and this will help to get your call off on the right foot. Even more importantly, however, smiling is good for us and has been shown to contribute positively to mental health. In fact, according to behavioural psychologist Sarah Stevenson, smiling elevates your mood and creates a sense of well-being, makes you look younger, and induces more pleasure in the brain than chocolate (OK, we’re not buying that one). Even a forced smile can lead to a mood boost – so go ahead, fake it till you make it!

Sit-up and breathe!

Posture also has a big impact on how you come across on the phone and the language you use. Telemarketing companies are keen to ensure the calls they create are imaginative and sensitive, characteristics thought to hail from the right hemisphere of the brain, where logic and reasoning can be argued to come from the left side. Before you dial, take a few seconds to ensure you’re sitting up straight. Neurologists at Brain Made Simple say maintaining a good posture when you’re on the phone will help you to come across as more passionate, more focused and more engaged, all things that will contribute to a great first impression. Deep breathing improves brain function and response time when faced with a challenging question or objection. Additionally, deep breathing and upward eye movements will help ensure you are using both sides of the brain in your communication.

Making a good first impression will help your telemarketing call to get off on a positive note and will give you a better chance of success. To find out more about improving your telemarketing campaigns, explore our site or contact a member of our team.

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