Marketing Data

What Is the Google BERT Search Algorithm Update?

What Is the Google BERT Search Algorithm Update?

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain...

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B2B telemarketing – Up close and personal

B2B telemarketing – Up close and personal

In the late 1990s and early 2000s telecoms company one2one, now T-Mobile, ran a successful campaign in which it asked viewers which living person or historical figure they’d most like to have a one-to-one conversation with. The promotion successfully won over...

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Pitch, pace & tone for B2B telemarketing

Pitch, pace & tone for B2B telemarketing

Not all the information we communicate comes from the words we use, or the sentences we compose. Often it’s not what we are saying but how we say it that matters (anyone with teenage kids will confirm that). Tone, pitch, pace, and body language are all used by others...

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How to create first impressions that last

How to create first impressions that last

Knowing how to make a strong first impression is one of the most important skills in B2B telemarketing. Not only will it help you to start your calls off in a positive way, it will also allow you to begin to build rapport with a potential buyer and lay the foundations...

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The A-to-Z of Viral Marketing (+ Infographic)

The A-to-Z of Viral Marketing (+ Infographic)

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral”. It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad...

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