Marketing Data

B2B telephone market research

B2B telephone market research

Market research is a key component of any successful business. Understanding what clients think and need, not only helps cement lasting relationships, it informs product development, service enhancements, and the broader marketing mix. In fact, market...

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Open questions for b2b lead generation

Open questions for b2b lead generation

The best telemarketers have a clear sense of what they need to do for effective b2b lead generation to happen. It starts with finding the right key buyers, engaging them in a two-way conversation using open questions, uncovering a need that they can fulfil, and...

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9 SEO Trends You Can’t Ignore in 2020

9 SEO Trends You Can’t Ignore in 2020

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: March 2019 Core update June 2019 Core update Site Diversity update Maverick update BERT update (the most recent) SEO is...

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9 Podcast Trends You Can’t Ignore in 2020

9 Podcast Trends You Can’t Ignore in 2020

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. adults are familiar with this medium....

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4 Amazon Ads Trends You Can’t Ignore in 2020

4 Amazon Ads Trends You Can’t Ignore in 2020

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. Facebook and Google have been dominating the...

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10 PPC Trends You Can’t Ignore in 2020

10 PPC Trends You Can’t Ignore in 2020

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Some of the most exciting announcements from Google Marketing Live 2019 –  an annual conference for...

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6 Google Ads Trends You Can’t Ignore in 2020

6 Google Ads Trends You Can’t Ignore in 2020

Let’s face it: getting organic traffic to your website is hard. There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. If you want to get more leads and sales,...

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What Is the Google BERT Search Algorithm Update?

What Is the Google BERT Search Algorithm Update?

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain...

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