Marketing Data

What’s Mindshare when it’s at home?

What’s Mindshare when it’s at home?

Telemarketing companies are engaged by clients to find the right key decision makers and communicate compelling messages. Most telemarketing companies would say they stand or fall on their ability to achieve this task well. But does this always mean a sales lead is...

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Blue Donkey partner blog with Marketscan

Blue Donkey partner blog with Marketscan

This month Blue Donkey has written a blog in partnership with B2B data provider Marketscan highlighting the importance of good quality market research to drive business success. Click here to read the article. The post Blue Donkey partner blog with Marketscan appeared...

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17 Best Paid Media Tools for Marketers

17 Best Paid Media Tools for Marketers

The power of paid media extends far beyond the scope of organic reach. As opposed to organic media, such as SEO, content marketing and social media posts (but not sponsored posts), or earned media, such as publicity, reviews and word of mouth, paid media refers to any...

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6 Ways to Improve Customer Loyalty with AI

6 Ways to Improve Customer Loyalty with AI

Artificial intelligence (AI) is a super hot topic right now in marketing. According to a Teradata study, 80% of enterprises report that their organization already has some form of AI in production. The study also revealed that one of the top planned areas for AI...

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B2B telephone market research

B2B telephone market research

Market research is a key component of any successful business. Understanding what clients think and need, not only helps cement lasting relationships, it informs product development, service enhancements, and the broader marketing mix. In fact, market...

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Open questions for b2b lead generation

Open questions for b2b lead generation

The best telemarketers have a clear sense of what they need to do for effective b2b lead generation to happen. It starts with finding the right key buyers, engaging them in a two-way conversation using open questions, uncovering a need that they can fulfil, and...

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