Marketing Data

Telemarketing companies are engaged by clients to find the right key decision makers and communicate compelling messages. Most telemarketing companies would say they stand or fall on their ability to achieve this task well. But does this always mean a sales lead is...

Issue 83 of the Cambridgeshire Chamber of Commerce magazine is as always, jam-packed with interesting local news and insight. Read our article on page 13 to find out more about Adopting a gratitude attitude in B2B telemarketing. The post Cambridgeshire Chamber of...

These days, more and more aspects of business are being outsourced to specialist firms. B2B telemarketing is just one of the many activities that are being passed to lead generation companies who have the skills and systems to get results quicker, or better, compared...

This month Blue Donkey has written a blog in partnership with B2B data provider Marketscan highlighting the importance of good quality market research to drive business success. Click here to read the article. The post Blue Donkey partner blog with Marketscan appeared...

B2B telemarketing companies love open questions, in fact, they are the single most important tool in our armoury. This is because, for a telemarketing call to be successful, we need to get people talking to us about what’s important to them and their business....

Influencer marketing is having a big impact in B2B telemarketing and marketing generally. Understanding the important role played by influencers in business can help marketers power up their brands like never before. The rise of influencer marketing To some...

At the right time of year, opening B2B telemarketing calls with the phrase ‘Happy New Year’ is a great way to set a positive tone for your conversation. Unlike the many religious festivals and events that take place over the same period, New Year is pretty...

How many times have you missed a doctor or dentists’ appointment? It’s sometimes so difficult in daily life to remember each and every little thing that you need to do. This is where we come in to help. Through our appointment setting services, we can make...

Market research is a key component of any successful business. Understanding what clients think and need, not only helps cement lasting relationships, it informs product development, service enhancements, and the broader marketing mix. In fact, market...

January is a notoriously difficult month for many of us including the typical b2b telemarketing agency. Long days, dark skies, cold weather, and credit card bills from the Christmas hangover take their toll on workers across all sectors. For many, January can be less...

Appointment making experts must capture the attention of the person they are calling in the first few seconds of engagement. If you can do this, you’ll have a much better chance of achieving the objective of your call. If you find you sometimes struggle to...

A negative brand impression can be hard to recover from, particularly where it’s the first impression a potential client gets about a business. For b2b telemarketing companies, this is an important consideration and one that means we spend a lot of time crafting...

The best telemarketers have a clear sense of what they need to do for effective b2b lead generation to happen. It starts with finding the right key buyers, engaging them in a two-way conversation using open questions, uncovering a need that they can fulfil, and...