B2B Lead generation has increasingly become more complex and specialist with influences such as GDPR and CTPS making successful telemarketing trickier than ever. Quality management systems (QMS) have always had a big role to play in defining the specialness of a...

Telemarketing is all about communicating product or service benefits in a way that’s compelling and captures attention. The more intelligent and persuasive your argument, the more likely you’ll be to achieve your business objectives. Structure and content of...

Telemarketing agencies need to craft verbal communication in a way that makes a difference in the buyer’s mind, so the voice is a seriously important tool. However, there’s a lot more to sounding good than just pitch or tone of voice. In fact, there are a large number...

Telemarketing companies stand or fall on their ability to make their client projects perform. Often calling programmes that don’t succeed within a company’s own four walls will fly in the hands of the right telemarketing companies. No surprise there since...

B2B appointment setting is one of the most important aspects of marketing. Often the key to achieving business targets and goals, appointment setting is the factor that brings your sales force and your potential new clients together. As well as being one of the most...

Your B2B telemarketing will often be the first time your brand engages with a particular company or decision maker. So your telemarketing campaign will form the basis of the first impression your brand makes. The tone, messaging and success of your call may well shape...

Few things expose a person’s lack of experience or preparation more quickly than cheesy language or jargon. Clichéd, repetitive and often meaningless buzzwords and jargon are irritants to senior executives’ who would far rather speak to people that are authentic and...

B2B sales nurturing and relationship building is key to sustainable growth. Organisations that systematically invest in identifying, nurturing, and growing the right relationships with their potential buying universe can expect to be rewarded with increased brand...

How do we know whether a particular B2B sales and marketing activity is worth doing? Some managers will judge based on sales metrics following a campaign, others on how many new clients or customers were added to the pipeline. These barometers are often based on...

Identifying the best companies and buyers to target your message to is one of the toughest gigs in telemarketing. At Blue Donkey we’re a little intimidated by projects where clients say, “we can sell to anyone”. In such circumstances, our sage advice is always: let’s...

It probably goes without saying that buyers are important to every company. Understanding and meeting their needs is, therefore, one of the most important aspects of sustainable business, especially now when most markets will have some level of saturation. Only those...

The database sits at the heart of any successful B2B telemarketing campaign, not to mention the general mission-critical role the company database plays in generating new business and developing existing relationships. A well-managed and maintained database can...

A growth strategy is a set of principles companies use to increase their market share. A good growth strategy not only gives a company direction, it helps focus employees so that everyone in the business is united around the same goals. Creating a coordinated and...

Lots of things in life make us happy or sad. Telemarketing is one of those workplace activities many people will actively seek to avoid. Why? Because the knock-backs hurt, speaking to strangers feels uncomfortable, being unable to see the person we’re talking to...

In B2B sales, getting your message right is key to making the right impact on prospective customers. It’s easy to get bogged down in the technical detail of what your product or service offering can do, however, at best this can come across as a list of meaningless...