Our Digital Marketing Blog

Lifetime value in B2B sales and marketing

Lifetime value in B2B sales and marketing

How do we know whether a particular B2B sales and marketing activity is worth doing? Some managers will judge based on sales metrics following a campaign, others on how many new clients or customers were added to the pipeline. These barometers are often based on...

read more
Telemarketing selections

Telemarketing selections

Identifying the best companies and buyers to target your message to is one of the toughest gigs in telemarketing. At Blue Donkey we’re a little intimidated by projects where clients say, “we can sell to anyone”. In such circumstances, our sage advice is always: let’s...

read more
Meeting needs in B2B lead generation

Meeting needs in B2B lead generation

It probably goes without saying that buyers are important to every company. Understanding and meeting their needs is, therefore, one of the most important aspects of sustainable business, especially now when most markets will have some level of saturation. Only those...

read more
The good B2B telemarketing database

The good B2B telemarketing database

The database sits at the heart of any successful B2B telemarketing campaign, not to mention the general mission-critical role the company database plays in generating new business and developing existing relationships. A well-managed and maintained database can...

read more
Growth strategies in B2B marketing

Growth strategies in B2B marketing

A growth strategy is a set of principles companies use to increase their market share. A good growth strategy not only gives a company direction, it helps focus employees so that everyone in the business is united around the same goals. Creating a coordinated and...

read more
Benefits sales techniques

Benefits sales techniques

In B2B sales, getting your message right is key to making the right impact on prospective customers. It’s easy to get bogged down in the technical detail of what your product or service offering can do, however, at best this can come across as a list of meaningless...

read more
B2B Sales pipeline creation

B2B Sales pipeline creation

In B2B marketing we devote a lot of time to creating not just todays sales, but a winning strategy for growing orders well into the future. This is because unlike consumer marketing, companies in the B2B arena tend to rely on a lower number of large spend orders,...

read more
Objection handling in B2B telemarketing

Objection handling in B2B telemarketing

Despite the myriad of strengths your product or service no doubt offers potential buyers, you’ll still experience some push-back. In sales, we call these objections, and no amount of innovation or so-called USPs can help us avoid them. The manner and confidence in...

read more
Size matters!

Size matters!

In sales and marketing circles there has always been a temptation to think that when it comes to prospect databases, big is beautiful. More data, more potential customers, and more sales: what’s not to love? Using data As personalisation has become more important in...

read more
Comparison of the Top 6 E-commerce Platforms

Comparison of the Top 6 E-commerce Platforms

A report from Business Insider shows that e-commerce is growing almost five times faster than in-store sales. This has attracted the attention of China and the US – the world’s largest economies – and others are following suit. So it’s not surprising that 95% of...

read more
5 Ways to Re-Engage Those Long-Lost Customers

5 Ways to Re-Engage Those Long-Lost Customers

If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery Research/consideration Purchase/decision Some funnels are more complex, involving additional...

read more

Reach Us

RBS Data Inc

800-510-9497

support@rbsdata.com

Leave A Message