Marketing Data
3 Big lies about B2B Telemarketing
Pants on fire! We’ve heard some nonsense about the relevance of B2B telemarketing for today’s marketing mix. From robocalling to off-shoring, B2B telemarketing has suffered a reputational pounding over the past few years. But are marketers who choose to avoid it...
Blue Donkey is delighted to have secured the Investors In People standard for its 14th year
Having recently achieved another year of the ISO:9001 quality standard, Blue Donkey are absolutely thrilled to have now secured yet another year of Investors In People (or IIP) too. As an IIP telemarketing business, we’re committed to the growth of our people through...
Wellbeing and physical activity when WFH
Did you know that active workers take 27% fewer sick days a year? If you factor in the mental health benefits of regular activity, that number goes up significantly. We generally recognise that being physically active is good for our bodies, we may not be so aware of...
Blue Donkey Intelligent Telemarketing again rates as ‘Strong’ in latest industry report
Blue Donkey Intelligent telemarketing has once again been rated as STRONG in the latest analysis of the UK’s 245 influential Call Centre companies. The Plimsoll Analysis (December 2020) also reveals Blue Donkey among the fastest growing in the market. What is more...
Do you really believe… in your B2B marketing?
As Christmas approaches, we’re all reminded that Santa only comes to those who believe. It’s a little like lead generation. So many sales people invest time and effort into their appearance, their presentation, and their market or business knowledge. They commit to...
How to build the best kind of telemarketing script
The best kind of telemarketing script is no script at all. Scripts are bad for brand and bad for business. That’s because your personality will always represent greater collateral in a call than your words alone. The way you think and communicate was after all why you...
You too can learn to love your phone…
Phone based marketing is not something most people enjoy. At Blue Donkey, we’ve made the concept of intelligent telemarketing our own for over 23 years now. We do this mainly by building some, then we share them with each other. It’s like anything, the better you get...
3 power packed ways to make question techniques work for you…
The way you ask questions makes all the difference to the answers you get. That may seem simple, banal even, but a bit of deep digging will demonstrate just how profound the question technique can be to output. If there is one element of telemarketing, lead...
Your mission, should you choose to accept…
How many people plan their B2B telesales with the big picture in mind? Probably not very many. Instead, they grab the phone with a vengeance, eat through precious data, on a single-minded mission to sell stuff. Is that bad? Yup, it’s pretty bad. Telesales in B2B needs...
Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From
Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. So how do you become strategic and versatile? Educate yourself. Education can come in a number of different ways, but if you...
SaaS Email Marketing: 12 Best Strategies to Follow
Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of 21.29% and a click-through rate of 2.45%. But that doesn’t mean your SaaS...
How to Analyze Your Email Campaign Performance and Optimize It
Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. It will not get you anywhere. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. This gives...
Why Your Start-up Business Needs a T-shaped Marketer
According to Campaign Monitor, customer acquisition is a top marketing challenge for start-ups, followed by lead generation: Surprisingly enough, the majority of start-ups dedicate only two hours or less weekly on marketing activities: To get more clients, you need to...
How to Create a Promotional Plan for Your Business (with Template!)
Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business...
Would now be a good time to talk about market research?
If Covid-19 has taught us anything, it’s that no one knows what’s around the corner. This year has pushed most of us to new habits and new routines, so it’s probably safe to assume our clients, customers, and prospects will be doing things differently too. So what can...
How to build your pitch like a telemarketing expert
Telemarketing experts are great at taking a business, breaking down its attributes and creating a pitch that blends and flows beautifully. They have to be, or their projects simply won’t retain. But how do you get a knack for seeming passionate and well informed...
3 Great ways telemarketers cope with NO!
It’s true, telemarketers have to deal with rejection all day. Depressing? No actually – its water off a ducks back, provided you have some good ways of dealing with people saying they don’t want what you’re offering. Like anyone working in business currently,...
How to turn bad events into good customer service
No matter how good your product or service is, and how loyal your buyers might be, no one should ever completely relax about the importance of customer service. We all want our customers to love us, and let’s face it, no one goes to work to do a bad job, but the truth...
Blue Donkey has achieved the world’s most recognised quality management standard, ISO 9001: 2015 for the 14th year running.
In a huge boost to staff pride and credentials, the quality management process at Blue Donkey was audited for the 14th year but this time under lockdown conditions. The achievement has once again underlined Blue Donkey’s commitment to providing best in breed service...
Need B2B marketing? Mind what you wish for
To survive in competitive B2B marketing environments, organisations need to keep adding a steady flow of new leads and opportunities to their sales cycle. However, too much emphasis on closing leads can be damaging to a brand. It places a priority on ‘getting the...
Questioning techniques that are bad for business
Have you ever wondered why some cold calls open up warm, probing discussions, while others fall down stone dead? Often the fate of a call is determined by the first few moments. You say ‘hello… I’m yada yada…’ and then you ask a question. Hints, tips, and training...
Cold callers ABC of getting attention
Anyone seeking to capture the attention of prospects over the phone will know just how challenging it can be. Worse still, if you fail to make a good impression in the first few seconds, chances are your call will crash and burn forever. Professional cold callers have...
What Does ACV SaaS Mean in Marketing?
ACV (annual contract value) helps determine the health of your SaaS business. It enables you to identify low-tier clients so you can upsell them to generate more revenue. In fact, the majority of successful SaaS companies generate 16% of ACV by upselling to their...
Everything You Need to Know about Marketing Compliance for 2021
These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory...
What Is Content Optimization? (And How to Ace It!)
More than 90% of businesses use content marketing to connect with audiences and about 4.4 million blog posts are published each day (that's a little over 3,000 blog posts published every minute!). With so much new content being produced every day, the chances of...