Marketing Data

3 Big lies about B2B Telemarketing

3 Big lies about B2B Telemarketing

Pants on fire! We’ve heard some nonsense about the relevance of B2B telemarketing for today’s marketing mix. From robocalling to off-shoring, B2B telemarketing has suffered a reputational pounding over the past few years. But are marketers who choose to avoid it...

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Wellbeing and physical activity when WFH

Wellbeing and physical activity when WFH

Did you know that active workers take 27% fewer sick days a year? If you factor in the mental health benefits of regular activity, that number goes up significantly. We generally recognise that being physically active is good for our bodies, we may not be so aware of...

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You too can learn to love your phone…

You too can learn to love your phone…

Phone based marketing is not something most people enjoy. At Blue Donkey, we’ve made the concept of intelligent telemarketing our own for over 23 years now. We do this mainly by building some, then we share them with each other. It’s like anything, the better you get...

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Your mission, should you choose to accept…

Your mission, should you choose to accept…

How many people plan their B2B telesales with the big picture in mind? Probably not very many. Instead, they grab the phone with a vengeance, eat through precious data, on a single-minded mission to sell stuff. Is that bad? Yup, it’s pretty bad. Telesales in B2B needs...

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3 Great ways telemarketers cope with NO!

3 Great ways telemarketers cope with NO!

It’s true, telemarketers have to deal with rejection all day. Depressing? No actually – its water off a ducks back, provided you have some good ways of dealing with people saying they don’t want what you’re offering. Like anyone working in business currently,...

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Need B2B marketing? Mind what you wish for

Need B2B marketing? Mind what you wish for

To survive in competitive B2B marketing environments, organisations need to keep adding a steady flow of new leads and opportunities to their sales cycle. However, too much emphasis on closing leads can be damaging to a brand. It places a priority on ‘getting the...

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Cold callers ABC of getting attention

Cold callers ABC of getting attention

Anyone seeking to capture the attention of prospects over the phone will know just how challenging it can be. Worse still, if you fail to make a good impression in the first few seconds, chances are your call will crash and burn forever. Professional cold callers have...

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What Does ACV SaaS Mean in Marketing?

What Does ACV SaaS Mean in Marketing?

ACV (annual contract value) helps determine the health of your SaaS business. It enables you to identify low-tier clients so you can upsell them to generate more revenue. In fact, the majority of successful SaaS companies generate 16% of ACV by upselling to their...

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