Marketing Data
5 E-commerce Trends You Can’t Ignore in 2020
Around 2.05 billion people made online purchases in 2019. That means 21.55% of the global population shops on the Internet – a number that will hit 2.14 billion in 2021. That’s a massive pool of prospective customers! But more online shoppers means...
B2B telephone market research
Market research is a key component of any successful business. Understanding what clients think and need, not only helps cement lasting relationships, it informs product development, service enhancements, and the broader marketing mix. In fact, market...
How your b2b telemarketing agency will get motivated this January
January is a notoriously difficult month for many of us including the typical b2b telemarketing agency. Long days, dark skies, cold weather, and credit card bills from the Christmas hangover take their toll on workers across all sectors. For many, January can be less...
Appointment making experts capture attention in 10 seconds or less
Appointment making experts must capture the attention of the person they are calling in the first few seconds of engagement. If you can do this, you’ll have a much better chance of achieving the objective of your call. If you find you sometimes struggle to...
Negative impacts that b2b telemarketing companies try to avoid
A negative brand impression can be hard to recover from, particularly where it’s the first impression a potential client gets about a business. For b2b telemarketing companies, this is an important consideration and one that means we spend a lot of time crafting...
Open questions for b2b lead generation
The best telemarketers have a clear sense of what they need to do for effective b2b lead generation to happen. It starts with finding the right key buyers, engaging them in a two-way conversation using open questions, uncovering a need that they can fulfil, and...
5 Reasons as to why Telemarketing can be Successful for you in 2020
Some people would say that telemarketing, telesales – even some telephones! – are outdated in 2020. However, we can definitively confirm that this is not the case. The best, well-rounded sales strategies are those that include some type of telemarketing...
9 SEO Trends You Can’t Ignore in 2020
Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: March 2019 Core update June 2019 Core update Site Diversity update Maverick update BERT update (the most recent) SEO is...
9 Podcast Trends You Can’t Ignore in 2020
Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. adults are familiar with this medium....
4 Amazon Ads Trends You Can’t Ignore in 2020
If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. Facebook and Google have been dominating the...
10 PPC Trends You Can’t Ignore in 2020
Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for...
6 Google Ads Trends You Can’t Ignore in 2020
Let’s face it: getting organic traffic to your website is hard. There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. If you want to get more leads and sales,...
5 Facebook Ads Trends You Can’t Ignore in 2020
67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire...
9 Influencer Marketing Trends You Can’t Ignore in 2020
Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we've gone from zero to having 93% of marketers using...
Quick Guide to Using Topic Clusters to Improve Your SEO
Want to show Google that you’re an expert on a particular topic? Then topic clusters should become your go-to content marketing technique. The year is 2020 and SEO has evolved again. Google is probably changing its algorithm once more as you read this...
Top 18 Magento SEO Plugins for Your E-commerce Site
Magento is one of the most widely used e-commerce platforms available in the market: about 194,943 online stores use it. In fact: Magento has around 1.9% of the CMS market share Merchants using Magento grow 3 times faster, on average Magento powers 1.2% of the...
Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors
Marketing is all about understanding consumers' behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every...
42 Digital Marketing Trends You Can’t Ignore in 2020
UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts...
3 Simple Ways to Generate More Returning Visitors to Your Site
Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it...
What Is Category Design in Marketing (And Why Is It an Important Strategy)?
Traditional marketing has been evolving so fast in the last couple of years. Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This relatively new marketing strategy is known as category design. In the age of digital...
What Is Marketing Automation: Definition, Benefits & Uses
Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer journey, automate repetitive tasks,...
What Is the Google BERT Search Algorithm Update?
Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain...
Do appointment setting companies see Christmas as humbug?
The lead up to the festive period provides a popular conundrum for those involved in sales and marketing. Some feel decision makers either won’t want to be bothered by sales calls, or they may be too preoccupied for them. Others take the view that it’s an opportune...
Making the right connections in B2B telemarketing
Learning how to identify the right buyers in B2B telemarketing is one of the first challenges marketers face. However, as databases become more sophisticated with profiling tools to help us find that special segment, the task is far easier than it was in years gone...
Closing techniques used in B2B Telemarketing
B2B telemarketing relies on some important tools to be successful. As an outsource agency, Blue Donkey has two key success factors that must be front of mind every minute of every day. These factors are efficiency and effectiveness. In other words, like any other...