Marketing Data

Outsourced telemarketing has become more and more popular. Like payroll, IT, or accounts, telemarketing is increasingly becoming a specialist skill that companies can’t master as well in-house. Development and business strategy work better when driven by...

Contact centres have a reputation for providing mundane or entry level work. In years gone by that may indeed have been the case, however, things have changed. The two reasons they’ve changed are unlikely to revert back any time soon because they are...

The call opening is what happens in the first few moments of a B2B telemarketing call. For many people, this is the scariest part of the interaction, much like the blank piece of paper where you’re required to create something meaningful. If you get the opening...

Generating a positive brand image is the objective of most marketing activities, and, most companies spend a fortune on it. Furthermore, a negative brand impression can be very hard to recover from, especially if it’s the first impression you gave. As your B2B...

B2B telemarketing companies have to capture someone’s attention within the first few seconds of a call. They know that you’ll have a much higher chance of achieving your goals if you can manage this successfully. If you currently struggle to capture your...

When you’re talking about marketing performance, it’s all in the numbers. B2B lead generation is no different. Getting as many potential sales for as little budget as possible is the ultimate name of the game. In fact, in many respects, B2B lead generation...

Blue Donkey Intelligent Telemarketing is one of the first local businesses supporting the Cambridgeshire Chambers of Commerce’s local business champion initiative, which aims to rebuild the region’s economy, help local business and global trade. The...

Staff and their performance is a key success factor for any lead generation agency. You really are only as good as the teams you have working for your brand. Investors in People, or IIP, is a standard for people management that offers accreditation to organisations...

B2B lead generation companies have one major human tool that can make or break a call. The voice! A good strong deserving voice will get respect and earn the right to be listened to and taken seriously. A little squeaky mouse voice won’t. And you’d have to...

We’ve all been there. Call after call of reaching nobody. Lead generation companies have thrived from the frustration this causes sales professionals and their organisations. After all, they can’t even begin to do their job until they’ve got the...

For years, sales people and appointment setters looking to fill their diary have been using pushy techniques. From the sympathy close to claims that ‘I’m just in your area’, customers were forced to comply when they might have preferred not to. And...

For any business, performance is important. For the telemarketing company to achieve recognition in its market, it has to achieve better outcomes than clients could themselves. Not only does the achievement have to outperform the client, it has to do so in a way that...

Appointment setting services can be an excellent route to achieving an important aspect of sales. Often this is the key to meeting broader business objectives. It’s all about putting your sales force and your potential new clients in the same room (all be it...

A telemarketing campaign can sometimes be the first contact between a company and a potential buyer. So the tone, messaging, and success of the telemarketing call may well shape the relationship between a brand and its customer base long in to the future. So,...

Telesales companies like Blue Donkey, use the phone to reach new potential buyers. They create a well profiled list of appropriate companies, find the most senior decision maker, learn everything that’s compelling about the product or service offered, and then...

When companies aspire to be the market leader in their sector, they’re usually thinking of things like growing sales, improving service, and innovation. Paid market research, however, paints a picture that’s a lot more profound than the simple nuts and...

Outbound telemarketing is essentially the process of making cold calls to generate new relationships with target buyers. It’s one of those tasks where you have to get to know your product and service passionately enough to ‘want’ to tell people about...

It’s no surprise that a good lead generation business will always be looking for ways to improve their marketing techniques and technology reach. Where once adverts and directory listings helped to determine the success of a lead generation business, these...

Few things annoy decision makers more than the constant sing-song use of slogans, catchphrases, or buzzwords. Not only does it expose a person’s lack of experience, clichéd, repetitive and meaningless language also shows a decision maker that the person...