Marketing Data
Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors
Marketing is all about understanding consumers' behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every...
42 Digital Marketing Trends You Can’t Ignore in 2020
UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts...
3 Simple Ways to Generate More Returning Visitors to Your Site
Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet, returning customers are much more important to a business than first-time visitors. In fact, it...
What Is Category Design in Marketing (And Why Is It an Important Strategy)?
Traditional marketing has been evolving so fast in the last couple of years. Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This relatively new marketing strategy is known as category design. In the age of digital...
What Is Marketing Automation: Definition, Benefits & Uses
Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer journey, automate repetitive tasks,...
What Is the Google BERT Search Algorithm Update?
Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain...
Do appointment setting companies see Christmas as humbug?
The lead up to the festive period provides a popular conundrum for those involved in sales and marketing. Some feel decision makers either won’t want to be bothered by sales calls, or they may be too preoccupied for them. Others take the view that it’s an opportune...
Making the right connections in B2B telemarketing
Learning how to identify the right buyers in B2B telemarketing is one of the first challenges marketers face. However, as databases become more sophisticated with profiling tools to help us find that special segment, the task is far easier than it was in years gone...
Closing techniques used in B2B Telemarketing
B2B telemarketing relies on some important tools to be successful. As an outsource agency, Blue Donkey has two key success factors that must be front of mind every minute of every day. These factors are efficiency and effectiveness. In other words, like any other...
How B2B telemarketing agencies get past the gatekeeper
B2B Telemarketing agencies must be able to get past gatekeepers. That’s it, simple. Without the competencies to do so, they would quickly cease to exist. In sales, we generally think of the gatekeeper as the person who is stopping us from gaining access to an...
B2B telemarketing – Up close and personal
In the late 1990s and early 2000s telecoms company one2one, now T-Mobile, ran a successful campaign in which it asked viewers which living person or historical figure they’d most like to have a one-to-one conversation with. The promotion successfully won over...
Help your B2B lead generation team stand out from the crowd
We all understand that how we come across is incredibly important in the world of business, and more particularly in B2B lead generation where we are trying to cultivate long and high-value relationships. If you get off on the right foot you might just create a...
IIP standard-setting for B2B Telemarketing Agencies
So who ever said they want to be in telemarketing when they grow up? Not many of us probably, it’s a tough gig, hard work and relentless. But if you need to be challenged, and you want to use your brain, if you enjoy the sheer diligence of speaking to decision makers...
Pitch, pace & tone for B2B telemarketing
Not all the information we communicate comes from the words we use, or the sentences we compose. Often it’s not what we are saying but how we say it that matters (anyone with teenage kids will confirm that). Tone, pitch, pace, and body language are all used by others...
How to create first impressions that last
Knowing how to make a strong first impression is one of the most important skills in B2B telemarketing. Not only will it help you to start your calls off in a positive way, it will also allow you to begin to build rapport with a potential buyer and lay the foundations...
Personality types and B2B telemarketing (are you bovvered though?)
For many years pushy sales techniques were as popular in B2B telemarketing as they were in other areas of sales. The term ‘hunger’ was often used to describe unyielding and headstrong personality types that were deemed advantageous to sales success. These...
4 Lead Generation Tactics to Complement B2B Telemarketing
One of the biggest Lead Gen challenges for marketers in 2019 is getting prospects over the line to convert. When done correctly, B2B telemarketing works well. When done in conjunction with other Lead Generation tactics, B2B telemarketing works incredibly well....
The A-to-Z of Viral Marketing (+ Infographic)
We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral”. It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad...
Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)
Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands...
How to Boost Conversions with Your Article’s Featured Image
As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you...
VSEO: How Voice Search and Conversational AI Are Changing SEO
Siri. Alexa. Cortana. These three virtual assistants have become household names and a regular part of our daily lives. In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a...
6 Tips for Scaling Up Content Production without Sacrificing Quality
Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said...
How to Produce Paid Facebook Video Ads for Mobile Like a Pro
NEW & IMPROVED! This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Enjoy! Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to...
How B2B Firms Can Acquire Leads with Programmatic Ads
B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and...
12 Ways to Use Machine Learning in Digital Marketing
Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine...
Reach Us
RBS Data Inc
800-510-9497
support@rbsdata.com