Marketing Data
Lost Buy Box Strategies for Amazon Sellers
The Buy Box is crucial to getting higher visibility and more sales on Amazon. Earning one is tough enough, so it’s pretty devastating to suddenly lose it one day. Every hour you go without that Buy Box represents a reduced sales volume and slimmer profit margin,...
Coronavirus Amazon: The Long-Term Impact for Sellers
Guest post by Kev Blackburn, Life Success Engineer Having been an Amazon seller since 2015, I’ve seen, lived through and adapted to a lot of changes on the platform in my time. However, I don’t think I’ve ever seen anything impact the world of online...
How to Sell Internationally on Amazon in 2020
As an Amazon seller, you are likely to be comfortable selling on the UK platform. You get to piggyback off their excellent reputation which brings a steady stream of customers to your store, you’ve got the advantages of Amazon’s fulfilment service (FBA),...
Best Amazon Sales Estimator for Sellers in 2020
Having a rough idea of what your sales should be is an essential part of selling on Amazon, starting from researching profitable product ideas and ending with adjusting your pricing rules post-sale. But if you aren’t a maths person or don’t know how to...
How to Use Amazon Inventory Reports in Seller Central
Reports, reports, reports. It seems like all anyone in business talks about is reports. But when it comes to Amazon, inventory reports are a different player. They allow you to keep a close eye on metrics you need to be a selling success, like pricing, availability...
How to List Products on Amazon in 2020 (FBA Sellers Guide)
Everyone talks about setting up product listings on Amazon and getting going…but how do you actually list products? What are the steps involved? How do you know if you’re doing things the right or best way, or if you’re making a mistake...
How to Create Amazon A+ Content
Amazon A+ Content is like turbocharging your existing Amazon page by adding modules that go beyond what a normal page has. It’s a way of enhancing content to make it both more engaging for users and to reflect your brand in a deeper way, both of which can lead...
Google Shopping: The Ultimate Guide for 2020
Do you remember Froogle? Now there’s a blast from the past! Back in 2002, this was a popular free service that took product data and indexed it based on defined search terms. In 2012 the service became part of 'Google Adwords’, the well-known paid for...
The importance of open questions for the telemarketing agency
For campaigns to be successful, a telemarketing agency has to get people talking as quickly as possible. The faster they manage this, the easier it is to build rapport and start laying the foundations for a long term relationship. However, as most decision makers...
Closing techniques used by appointment setting companies
Besides your opening sentences, the way you close a call is one of the most important skills in telemarketing. For appointment setting companies this ability is critical to achieving client goals. The words used, the tone of voice and manner, all leave a...
How B2B lead generation companies use the phone to build brands
B2B lead generation companies know that unlike social media, advertising, or events, telemarketing has the advantage that it allows you to reach potential clients direct, instead of waiting for them to come to you. As well as making the telephone a powerful sales...
What every appointment setter should know about lasting first impressions
Whether your role is about managing customers or you’re employed as an appointment setter, first impressions matter. Though it may be a cliché, it’s true that you only have one chance to make a first impression. As well as getting your sales process...
Research – Preparation or procrastination? What lead generation companies believe
Lead generation companies know only too well that when telemarketers are nervous or procrastinating, research can suddenly seem like the most important thing in the world to them. Putting off calls can often begin with trawling a website, carefully looking up their...
Smiling as you dial will help your lead generation marketing shine
Lead generation marketing is tough at the best of times, so while it’s easy to assume that today’s strange conditions will make success harder than ever, we think it doesn’t have to be the case. At Blue Donkey we’re always looking for ways to...
The Top Amazon News Stories in May 2020
Discover the top Amazon news stories in May 2020 that caught our eye. May 1-7 Coronavirus: You might think Amazon profits are soaring right now. You'd be wrong: Sky News reports that Amazon has said it could record its first loss in five years despite a hike in...
What to Sell on Amazon FBA: The Definitive Guide (2020)
When it comes to running a successful online business, deciding what to sell on Amazon FBA is one of the most important factors for consideration and is vital to your future business success. You cannot simply pick a random product to sell because a product that you...
31 Best Digital Marketing Campaigns You Can Swipe
UPDATED! This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material: Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even...
10 Great Amazon Product Photography Tips
They say a picture’s worth a thousand words, but what do your product photos say? Do they tell the full story of what your item can? Or does it tell another story where there are missing details and shoddy quality? Because there are so many ways to improve...
VAT Advice for Amazon Sellers in the UK
Guest post by Amazon FBA seller, Luke Filer Disclaimer: I do not claim to be a Tax Advisor/Accountant. I am purely speaking about my own experience of registering for VAT and then completing my first two VAT returns. I strongly advise you to speak with a Tax Advisor...
22 Brands with the Best Content Marketing Campaigns
UPDATED! This post on the brands with the best content marketing campaigns has been updated for 2020. Advertising still works, but not as well as it used to because, in part, 47% of Internet users globally use an ad-blocker today. So if interrupting users with...
A Sellers Guide to Amazon Business Reports
As an Amazon seller, you might already have peeked into your Seller Central account and asked yourself, what are Amazon Business Reports at some time during your selling career. Unfortunately, it may have been a brief look due to the somewhat intimidating nature of...
7 Ways to Adjust Your SEO Strategy in Uncertain Times
Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. The question we've been hearing from many people and businesses is: Is SEO...
How to Sell Books on Amazon: Tips and Secrets for 2020
This is an interview with two top Amazon FBA booksellers, James R (pictured left) and Andrew S (pictured right) discussing how to sell books on Amazon, sourcing tips and secrets, how COVID-19 has affected their FBA business and more! Ready to get started?...
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7 Ways Influencer + Social Marketing Can Help During COVID-19 [Infographic]
In these uncertain times, if you’re worried about keeping the wheels of your business turning, you’re not the only one. This COVID-19 pandemic is frightening for many of us and bigger than anything most of us have seen before. However, pulling through this...
The Ultimate Guide to Growing Your Business with Influencer Marketing
UPDATED! This epic post on influence marketing was updated and vastly expanded for 2020! What is influencer marketing and, more importantly, should you be leveraging it for your own brand? Marketing can drive even the most hardened entrepreneur up the wall. Branding,...