Marketing Data

Pants on fire! We’ve heard some nonsense about the relevance of B2B telemarketing for today’s marketing mix. From robocalling to off-shoring, B2B telemarketing has suffered a reputational pounding over the past few years. But are marketers who choose to avoid it...

Having recently achieved another year of the ISO:9001 quality standard, Blue Donkey are absolutely thrilled to have now secured yet another year of Investors In People (or IIP) too. As an IIP telemarketing business, we’re committed to the growth of our people through...

Did you know that active workers take 27% fewer sick days a year? If you factor in the mental health benefits of regular activity, that number goes up significantly. We generally recognise that being physically active is good for our bodies, we may not be so aware of...

Blue Donkey Intelligent telemarketing has once again been rated as STRONG in the latest analysis of the UK’s 245 influential Call Centre companies. The Plimsoll Analysis (December 2020) also reveals Blue Donkey among the fastest growing in the market. What is more...

As Christmas approaches, we’re all reminded that Santa only comes to those who believe. It’s a little like lead generation. So many sales people invest time and effort into their appearance, their presentation, and their market or business knowledge. They commit to...

The best kind of telemarketing script is no script at all. Scripts are bad for brand and bad for business. That’s because your personality will always represent greater collateral in a call than your words alone. The way you think and communicate was after all why you...

Phone based marketing is not something most people enjoy. At Blue Donkey, we’ve made the concept of intelligent telemarketing our own for over 23 years now. We do this mainly by building some, then we share them with each other. It’s like anything, the better you get...

The way you ask questions makes all the difference to the answers you get. That may seem simple, banal even, but a bit of deep digging will demonstrate just how profound the question technique can be to output. If there is one element of telemarketing, lead...

How many people plan their B2B telesales with the big picture in mind? Probably not very many. Instead, they grab the phone with a vengeance, eat through precious data, on a single-minded mission to sell stuff. Is that bad? Yup, it’s pretty bad. Telesales in B2B needs...

If Covid-19 has taught us anything, it’s that no one knows what’s around the corner. This year has pushed most of us to new habits and new routines, so it’s probably safe to assume our clients, customers, and prospects will be doing things differently too. So what can...

Telemarketing experts are great at taking a business, breaking down its attributes and creating a pitch that blends and flows beautifully. They have to be, or their projects simply won’t retain. But how do you get a knack for seeming passionate and well informed...

It’s true, telemarketers have to deal with rejection all day. Depressing? No actually – its water off a ducks back, provided you have some good ways of dealing with people saying they don’t want what you’re offering. Like anyone working in business currently,...

No matter how good your product or service is, and how loyal your buyers might be, no one should ever completely relax about the importance of customer service. We all want our customers to love us, and let’s face it, no one goes to work to do a bad job, but the truth...

In a huge boost to staff pride and credentials, the quality management process at Blue Donkey was audited for the 14th year but this time under lockdown conditions. The achievement has once again underlined Blue Donkey’s commitment to providing best in breed service...

To survive in competitive B2B marketing environments, organisations need to keep adding a steady flow of new leads and opportunities to their sales cycle. However, too much emphasis on closing leads can be damaging to a brand. It places a priority on ‘getting the...

Have you ever wondered why some cold calls open up warm, probing discussions, while others fall down stone dead? Often the fate of a call is determined by the first few moments. You say ‘hello… I’m yada yada…’ and then you ask a question. Hints, tips, and training...

Anyone seeking to capture the attention of prospects over the phone will know just how challenging it can be. Worse still, if you fail to make a good impression in the first few seconds, chances are your call will crash and burn forever. Professional cold callers have...