Marketing Data

Companies who choose to outsource particular functions of their business do so for a couple of key reasons. They are seeking to make efficiency improvements in areas they are not good at, or they are outsourcing so they can focus resources on core areas of their...

Increasingly, organisations are choosing to outsource different functions of their business to external providers. They do so for a number of reasons, mainly to do with competitive pressures. According to The London Economic Newspaper, companies in the UK outsource...

Most of us assume our customers are happy by virtue of the fact that they’re not complaining. The fact is, on many occasions, we have seen this to not be the case. By the time the organisation has identified an issue, it is often too late with the customer who may...

Now more than ever businesses have a wealth of data they can tap into, to assist them in the day to day running of their company or to highlight areas ripe for development to keep them ahead of their competitors. With this in mind we have partnered up with B2B data...

Moving past the receptionist to reach a decision maker is a key skill market research companies need to master. It’s one of the first things trainees are faced with. And while they may spend hours learning the techniques, anyone can do it. Firstly, it’s really...

Telemarketing isn’t an exact science. Success is made up of many interrelating attributes and skills. To get consistent results you need a regular cycle of routines and habits, from asking great questions, to handling resistance. For an outsourced provider like Blue...

We know, today more than ever, that the mind is an incredible but fragile thing. Over the past months, even the most positive people have had moments when their motivation has waned or they’ve struggled to find purpose. On such days, it can be especially hard for a...

In business, a mission is the thing that defines who you are, what you do, and why you’re special. It’s an essential component in a cold call. Maybe even the most critical, because it gives someone a reason to listen to you. But, for many cold callers, the first...

After the year we’ve had, getting your sales machine up and running again may well be a bit of a challenge. For some, decisions about how to build their new business pipeline will include whether to use outsourced telemarketing services. It’s a good question since...

We all know that for someone to purchase from one business rather than another, they have to show how they’re different. Whether they get great results or have outstanding customer service, it is essential businesses tell their customers exactly why they should choose...

B2B data cleaning is one of those areas of marketing that seems to attract endless questions about how, and why. The mystique is probably down to the fact that data is pretty high-stakes, yet opaque. Companies worry about the state of their data in case it affects...

Long days dialling call after call can be a daunting experience for anyone. Especially under current conditions where face to face contact is so limited. Keeping yourself or your workforce productive and motivated is perhaps even tougher now than under normal...

Handling objections is an important aspect in the process of sales lead generation. Most buyers will listen to a call and think of at least one thing they’re not sold on. Good telemarketers must be able to address and overcome resistance if they’re going to steer the...

Market research companies are tasked to find out the things a business needs to do to win against their competition. Most companies are in a race with competitors, to find, understand and meet the needs of potential clients or customers. Those which are well serviced,...

  Good telemarketing staff are worth their weight in gold. In business terms, the work they do is nothing short of pure magic. They pick up the phone, pull a few nifty moves and POW! You have a new client. So how do hiring managers attract them, identify the right...

Producing productive business relationships from completely cold contacts is one of the most exciting skills a sales professional can acquire. It takes skill, diplomacy, and practice and can be a challenge even for the best telemarketers. However, as the impact of...