Smile as you dialIn the 1970s and 1980s, quite a few psychologists got in on the smile-research action, with surprisingly consistent results. The evidence all points toward smiling as a cause of happy feelings. According to How Stuff Works subjects were asked questions that pinpointed their emotional state before and after smiling, and they overwhelmingly scored happier after smiling. So what does that mean in B2B telemarketing? Well, it’s official, smiling makes us happy.

No surprise then that when we are looking at ways to improve our telemarketing techniques – sometimes we have to admit the oldest techniques in the book are there for a reason. Smile as you dial is a tried and tested mantra in B2B telemarketing. And it really does make a difference. Smiling is a powerful way to improve the quality of your calls and connect with the person you’re speaking to. Putting a smile on before you pick up the phone could transform your telemarketing success rate. Here are just a few of the benefits of this fail-safe sales technique.

Does smiling really make a difference in telemarketing?

Though the person you’re speaking to can’t see you smile, they can hear it. The tone, pitch, and flow of your speech will change when you smile, and the person you are communicating with will hear the difference. This is important in the world of telemarketing, as we have to rely on our ability to communicate purely over the phone when engaging people, navigating gatekeepers and convincing decision makers, so it’s even more important to smile as you dial. This simple but powerful technique gives your voice a more engaging tone and puts you in a more positive frame of mind. As it turns out the simple smile can help us in other ways too. According to The Best Brain Possible when you smile, your brain releases neuropeptides. These are nerve proteins that regulate the way cells communicate with each other, they influence your brain, body, and behaviour in many major ways including your learning and memory, helping negate stress, aiding sleep, and elevating mood. Who knew? Now that’s definitely something to smile about.

First impressions

No one wants to answer the phone to someone who sounds bored, miserable or uninterested. Busy professionals need to be immediately engaged, to be convinced by a telemarketing pitch. If telemarketers smile, those crucial opening sentences will be enhanced, giving the call a better chance of hitting the mark.


The majority of information the person you’re speaking to gains during the call comes from the tone of your voice. If you smile as you dial, the person you’re calling will hear it in your voice and they’ll respond more positively to you. The way you speak, rather than the words you use, will help them decide if you’re trustworthy, if you’re genuine and if they can connect with you on a personal level. This will have a big impact on the success of your call and could even be the crucial factor that tips the decision for or against you.

Company image

If you want your telemarketing to be seen as passionate and energetic, ensuring your team is smiling whenever they pick up the phone is a great place to start. If every interaction a business has with your company is engaging and positive, they’re more likely to feel a connection to your brand and use your company in the future.

Sometimes, the simplest techniques make the biggest difference. To find out other methods for improving the quality of your telemarketing calls contact Blue Donkey today.

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